In this post, will go over what is a video encoder for live streaming. Video Services vs Video Solutions – What’s the Difference?.Common Use Cases for Encoding and Live Streaming.What is A Video Encoder for Live Streaming?.Encoders are the building blocks of where it all begins. Yet, to maximize the ROI on their efforts, organizations must first understand what goes into capturing and broadcasting quality live streaming video. A staggering number of markets – including education, sports, media agencies, and enterprise brands are cashing in on the thirst for live and on-demand video. Let’s not overlook the stats surrounding live streaming either. And 54% of survey respondents said they wanted to see more videos used for future marketing. More so than blogs, infographics, podcasts, or any other type of marketing content. Not to mention that video has become the preferred medium for content consumption nowadays.Īccording to HubSpot, online video was the #1 media format for content strategy in 2019. Along with innovations in Artificial Intelligence (AI) and cloud-based technologies. The extensive growth of mobile devices and the rapid expansion of broadband services are major factors of this growth.
Considering this same market was valued at 30 billion just a few years ago (2016), this represents an unprecedented opportunity for broadcasters. By 2027, industry analysts are predicting a CAGR of 20.7% and an estimated industry net worth of over 184 Billion dollars. Video and live streaming are where it’s at right now.
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